The power of storytelling extends far beyond entertainment—it’s a vital tool for success in the business world, especially in sales. My course is designed to enable sales professionals to integrate storytelling principles into their sales framework, making it an indispensable component of their success.

Course Overview

This comprehensive course is structured to guide you through the essential elements of storytelling, focusing on how it can be leveraged to build trust and drive sales. Here’s what you’ll learn:

Module 1: The Power of Storytelling

You’ll start by proving that effective storytelling works, both logically and through real-world examples. We’ll explore how information recall is significantly improved when it’s wrapped in a compelling story.

Module 2: The Biology of Storytelling

Once you understand the effectiveness of storytelling, we’ll dive into the science behind it. You’ll learn about the biological effects of storytelling on the human brain and how these effects can foster trust between you and your audience.

Module 3: Crafting an IDEA Story

Here, you’ll delve into the structure of a story, exploring why a story arc is important and breaking down the parts of a story using Joseph Campbell's Monomyth model.  Then you'll learn Orson Scott Card's MICE framework and craft your first IDEA story.

Module 4: Crafting the CHARACTER Story

In this module, you’ll learn when and how to tell a Character story. Using your resume, CV, or LinkedIn profile, you’ll draft and refine your "My Story" to create a compelling personal narrative.

Module 5: Crafting the EVENT Story

Next, you’ll focus on the Event story, learning when to use this approach in your sales process. You’ll work with your corporate deck to draft and tell your "Company Story."

Module 6: Rediscovering Discovery

We’ll revisit the Discovery phase of the sales process, teaching you how to approach it through the lens of storytelling. This module will help you rethink how you uncover client needs and build rapport.

Module 7: Unlocking Trust

Finally, you’ll bring everything together by using the active listening tools learned throughout the course. You’ll be equipped to build trust and connect with your clients in a more meaningful way.

Humor is a powerful tool that connects, entertains, and leaves a lasting impression. This course teaches you how to craft and deliver humor-infused narratives that captivate your audience. Whether you’re a seasoned storyteller or new to the stage, this class will equip you with the skills to use humor effectively in your storytelling.

Course Overview

This course is designed to guide you through the art of humorous storytelling, focusing on character and setting development, performance techniques, and the mechanics of humor itself. Here’s what you’ll explore:

Module 1: Introduction to Humorous Storytelling

In this introductory module, you’ll learn the basics of storytelling, focusing on humor.  You'll be introduced to a story framework that provides a recipe for well-crafted stories, and you'll discover the relationship between Premise and Discovery.

Module 2: Story Development

With a complete understanding of Premise and Discovery, you'll learn how the other phases of the story framework flesh out your story, and you'll use a template to outline your story in preparation for sharing it with others.

Module 3: Humor Mechanics 

Next, you’ll dive into the mechanics of humor. You’ll explore different types of humor, how they work, and how to embed them in your narrative and how to start your story off with a bang.

Module 4: Timing, Pacing, and Delivery

In the final module, you’ll shift from drafting to performing. You’ll learn how to control timing, pacing, and delivery to maximize the impact of your humorous story. This module prepares you for the final performance showcase, where you’ll share your humor-infused narrative with an audience.

In today’s world, having a strong personal brand is essential. It’s not just about how others see you; it’s about how you see yourself and the values that drive your actions. This course will guide you through defining your core values and using them to build a personal brand that is authentic, impactful, and enduring.

Course Overview

This course is designed to help you understand the significance of core values in shaping your personal brand. You’ll learn how to identify your core values and use them as the foundation for a brand that truly represents who you are.

Module 1: The Importance of a Personal Brand

We begin by discussing the concept of a personal brand—what it is, why it matters, and how it can influence your personal and professional life. You’ll explore examples of strong personal brands and understand the key elements that make them successful.

Module 2: Core Values as the Foundation of Your Brand

In this module, we delve into the role of core values in building a personal brand. You’ll learn why well-defined core values are essential and how they serve as the guiding principles for your actions and decisions.

Module 3: Defining Your Core Values

Next, we’ll guide you through a process to define your own core values. You’ll reflect on your beliefs, priorities, and experiences to identify the values that are most important to you. By the end of this module, you’ll have a clear set of core values that will serve as the foundation of your personal brand.

Module 4: Building Your Personal Brand

In the final module, you’ll learn how to use your core values to establish and communicate your personal brand. We’ll cover practical strategies for aligning your actions, messaging, and professional presence with your core values, ensuring that your personal brand is authentic and consistent.