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Extreme Networks
Extreme Networks
Transforming Healthcare Operations Campaign
Transforming Healthcare Operations Campaign
To solidify our brand presence at HIMSS 2023, the industry's premier healthcare IT event, we launched the 'Transforming Healthcare Operations' campaign. Leveraging a comprehensive market research survey conducted by HIMSS, we developed a dynamic suite of assets designed to drive traffic to our booth and foster ongoing engagement
Campaign Results: Booth Traffic Increase 35%, Customer Meetings Increase 27%, Pipeline produced $2M+, 300+ Webinar Registrations, 30% Whitepaper Download Rate, 50% EBook Download Rate
Campaign Results: Booth Traffic Increase 35%, Customer Meetings Increase 27%, Pipeline produced $2M+, 300+ Webinar Registrations, 30% Whitepaper Download Rate, 50% EBook Download Rate
Top of Funnel Content
Top of Funnel Content
CAMPAIGN PAGE
Transform Healthcare Operations
Middle of Funnel Content
Middle of Funnel Content
Anchor Content
Anchor Content
Other Extreme Networks Content Samples
Other Extreme Networks Content Samples
VOICEOVER
New Ways, Better Outcomes
VIDEO, VOICEOVER
A New Era of Connectivity with Wi-Fi 6 and Wi-Fi 6E
VIDEO, VOICEOVER
Extreme Networks Infinite Enterprise
See More of My Work
See More of My Work
In this example, content strategy met go-to-market execution to drive attendee traffic at HIMSS 2023. The samples below demonstrate new product introductions (NPI) for a traditional networking company and a SaaS company. Click the links below to see the GTM plan, marketing assets, sales enablement materials and customer guides.
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