Embedded Files
MITEL
MITEL
MiCloud Office + MiTeam Product Launch
MiCloud Office + MiTeam Product Launch
To compete with the rise of UCaaS offerings by RingCentral, Vonage and 8x8, Mitel launched a pure cloud UCaaS offering called MiCloud Office to serve SMB customers alongside its legacy product MiCloud Business. This product launch was the first of its kind for Mitel featuring the value proposition, Mobile-first, Cloud-enabled, and Millennial-focused.
Launch Results: 2M impressions generated across digital and social channels, 1,000+ webinar registrations, 200+ additional webinar replays, 300 leads worth $1.1M+ 90 days post-launch pipeline, 22% email click-through rate, 75% product overview download rate
Launch Results: 2M impressions generated across digital and social channels, 1,000+ webinar registrations, 200+ additional webinar replays, 300 leads worth $1.1M+ 90 days post-launch pipeline, 22% email click-through rate, 75% product overview download rate
Product Collateral
Product Collateral
PRESENTATION
MiCloud Office Communications
Sales and Partner Enablement
Sales and Partner Enablement
PROPOSAL
PRESENTATION
PRESENTATION
Customer Success
Customer Success
Other Mitel Content Samples
Other Mitel Content Samples
LIVE DEMO
LIVE DEMO
See More of My Work
See More of My Work
If you want to see how market research can be atomized to drive customer interest, check out the Transforming Healthcare Operations campaign. Or see another new product introduction (NPI) that brought big data findings to the race management industry. Both examples show GTM strategy and execution, a critical skill for professional marketers.
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